Thursday, 3 May 2012

Hyperreality

Hyperreality is used by post-modern philosophers to describe the idea of a hypothetical inability of consciousness to distinguish 'reality' from a 'simulated reality' created by media texts. It is a way of characterising what our conscience defines as 'real' in a world where media influence can dramatically shape and filter events or experiences. The best idea of Hyperreality in my opinion is 'The Matrix' the whole film is based around the idea of a filtered and controlled world. My text could be seen as creating a hyperreal as firstly, it is set in a completely fictitiousness future world where my manipulation of British politics has shaped a story line and secondly, because of the jumping of genres/styles spontaneously. I feel this is a powerful tool in media however I argue that today's audiences are very aware of the fact that they are an 'audience' to a media text.

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