Ideology

The ideology of the genre I wish to create affects it's visual representation in the following ways:

• I have to use fonts for the text which in a sense cross over different genres, for example I've created a title text which will be seen after the first scene (the first time the title of the film is shown) in the film which includes both a font which uses handwriting formatting and an impact font for the word 'revolt'. Normally handwriting fonts suggest romance or historical aspects, however I am using them to show a juxtaposition of personality vs. conformity. 
• The 'Film Noir' aspect of my short film is possibly the one I've played around with most. Somehow I need to create the feel of a 1950's gangster household whilst making sure the audience know they are still in 2030. To do this I'm going to have to be eccentric. The most obvious technique I will use will be the use of Black and White imagery. The entire first scene will be in monotone symbolic of 1950's gangster films. Secondly I have purchased props and costumes which reflect this as well, however when wearing these suits I will modernise the characters ever so slightly in subtle ways. Be it by undoing a button or two or just by removing A jacket. To accompany the outfits I've bought props such as a Cigar for the mobster to be using during the scene. Finally I will try and make sure I get hint of the modern day in the shots such as an electric fireplace or a widescreen TV just to make sure the audience are clear on where they are. These contrasts of tropes and memes should work effectively.