There are 4 types of researching, these methods are:
Primary - Secondary - Quantitative - Qualitative
Primary:
This method is carried out personally, usually via Interview or questionnaire. This is - in theory - the most reliable as it's from a direct and trusting source. This is the main form of research that I carried out. To analyse the target audience of my film I created questionnaires to put into online forums, surveying people on what they though of the genre, technical aspects and short films in general. The responses I got were no doubt accurate as they were anonymous and using the internet creates a buffer between the respondent and the gatherer, meaning that people tend to be more open with their answers.
Secondary:
Secondary research uses secondary sources such as the Internet and books to find information and research that has already been carried out. In the past two decades the advancement of the internet has opened a gateway to shared information. I mainly used IMDB, Youtube and Wikipedia to gain the necessary information I needed to start planning and drafting my short film.
Quantitative:
Quantitative research includes anything with numbers, patterns and trends which can be found when people take out questionnaires. If alot of questionnaires are distributed about the same or similar subjects, they can be analysed to find patterns or trends.
Qualitative:
This type of research is the most difficult to use/analyse as people responses have to be carefully depicted and filtered to find relevant information. I didn't use any qualitative data as I felt it would be an unnecessary use of my time.
Primary - Secondary - Quantitative - Qualitative
Primary:
This method is carried out personally, usually via Interview or questionnaire. This is - in theory - the most reliable as it's from a direct and trusting source. This is the main form of research that I carried out. To analyse the target audience of my film I created questionnaires to put into online forums, surveying people on what they though of the genre, technical aspects and short films in general. The responses I got were no doubt accurate as they were anonymous and using the internet creates a buffer between the respondent and the gatherer, meaning that people tend to be more open with their answers.
Secondary:
Secondary research uses secondary sources such as the Internet and books to find information and research that has already been carried out. In the past two decades the advancement of the internet has opened a gateway to shared information. I mainly used IMDB, Youtube and Wikipedia to gain the necessary information I needed to start planning and drafting my short film.
Quantitative:
Quantitative research includes anything with numbers, patterns and trends which can be found when people take out questionnaires. If alot of questionnaires are distributed about the same or similar subjects, they can be analysed to find patterns or trends.
Qualitative:
This type of research is the most difficult to use/analyse as people responses have to be carefully depicted and filtered to find relevant information. I didn't use any qualitative data as I felt it would be an unnecessary use of my time.
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